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Turning Cities' "Liquid" Assets Into Cash!
by Mayor Bret Schundler
Privatization advocates are encouraging cities throughout America to privatize their municipal
water utilities as a way to increase utility efficiency. On the other side of this debate, the opponents of
privatization argue that the divestment of a money-losing water utility may assist a city's budget, but will
do so at a steep cost to consumers once the city's rate setting ability is transferred to a private buyer. Who
is right? In my opinion, both sides are!
Privatization does increase efficiency, but the best way to maximize the citizens' benefits from a
public utility is not to turn a public monopoly into a private monopoly, rather it is to look at where the
productivity enhancing magic of competition can be introduced into the management of such a monopoly
asset.
Working with W. R. Lazard as its financial advisor, the City of Jersey City has just completed a
public-private partnership with the United Water Company that will be the largest in the nation. In it, the
City of Jersey City will maintain ownership of its water utility facilities while contracting with United
Water to manage these assets. I think our agreement offers an example of how municipalities across
America can -- pardon the puns -- "liquify" the "untapped" budgetary potential of their water utilities
without having to forego the public ownership and control of these valuable monopoly assets.
Jersey City owns wonderful water assets: pipes, purification plants, reservoirs and significant
quantities of surplus water. Unfortunately, under municipal management, these assets have never been
utilized to their fullest potential.
For instance, we have long wanted to sell our surplus water on the open market to generate
recurring, non-tax revenues. But we have never been successful in doing so. Our failure has not been for
a lack of trying, we just are not professionals in the water business, and have not been very good at water
sales. As a result, the full revenue potential of our surplus water has never been realized.
We have also had higher operating expenses than necessary, although it's been very difficult to tell
in our non-market situation. Every successive City administration has admonished its Water Director to
improve productivity and cut unnecessary costs, and every successive Water Director has done his best.
But operating costs have kept rising.
A still bigger problem has been getting all of our water to Jersey City. En route from our
suburban reservoirs, one-third of our water leaks from the pipes which transport it. Transporting water
great distances is a significant engineering challenge, and our City, for all of the reasons which typically
trouble public enterprises, has found it difficult to stanch these water losses.
Once the water gets to Jersey City, we have had difficulties with accurate billing. Unlike the
private telephone and energy utilities which service our residents, and which send out their bills every
month like clockwork, our municipal water utility has all too often sent out bills at irregular intervals.
When our water bills finally do arrive, they sometimes are based on estimates of consumer usage instead
of actual meter readings, which can result in consumers getting walloped with a huge bill when an actual
reading is made because estimates for several billing periods have been too low.
One final problem with our municipal utility has been collecting on water bills. Because our
collection rate on billings has been lower than the norm at private utilities, the City has had to charge
unnecessarily high water rates to cover its losses from non-payers.
The City's new Water Director has made substantial progress on all of these problems in recent
years, but the utility still underperforms its private counterparts.
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These difficulties help to explain why, among free-marketeers, the voguish solution to problems
at public utilities has been to privatize them. But is the outright sale of a public utility really the best
answer to its problems?
Here in Jersey City, we have privatized many governmental operations, such as traffic signal
maintenance, in ways which have both improved performance and reduced costs. But with traffic signal
maintenance, if we don't get the kind of performance we want, or if the vendor suddenly wants to increase
prices, we always have the option of changing vendors or doing the maintenance ourselves again. But that
is not the case with selling a public water utility.
With a monopoly public utility, once you sell it, its gone! If the quality of service subsequently
declines, or if the vendor seeks to jack up rates, that's our tough luck. Rate guarantees written into the
document of sale will only be good for the term of their duration. And expecting protection from a board
of public utilities may lead to disappointment. The only certain way to guarantee quality services and low
costs for consumers is through vigorous competition. But the defining nature of a monopoly utility is that
there is no competition. Therefore what serves the public's interest best may be not selling the monopoly
utility, but instead competitively contracting for its management.
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In Jersey City, we put together a Working Group which included both City Council and
Administration personnel, and then sent out a Request For Proposal, to hire a consultant, to help us write
the Request For Proposal, to hire a management company. It may appear that this represents an extra,
unnecessary step, but contracting for the management of a water utility is complicated business, and we
wanted to have an expert working with us to fully protect our citizens' interests.
Once the consultant was selected, we carefully planned out the kind of contract we wanted. For
instance, we decided upon a relatively short-term contract of five years in order to keep pressure on the
vendor to maintain quality services. Second, we included performance clauses, to absolutely ensure that
the City would enjoy appropriate recourse in the event of vendor under-performance or sub-standard
maintenance. Third, we decided to retain control over, and responsibility for, capital investment, in order
to eliminate under investment as a means by which the private manager might maximize short-term
operating profits at the City's long-term expense. Fourth, we included employee protections to ensure that
our public employee unions would support the deal. And finally, and perhaps most importantly, we made
it clear that the City wanted to retain control of rate setting, and wanted all bids to be submitted on the
basis of a zero rate increase assumption. This last point is critical in order to ensure that bidders do not
offer overly aggressive concession fees which they intend to pay for merely by jacking up water rates.
We publicized the Request for Proposal widely to guarantee maximum competition, and scheduled
several informational sessions for prospective bidders. By the time the deadline for submissions came,
the City had seven extremely aggressive bids in hand by well-qualified vendors. The best bid, with all
considerations included, was by United Water. Its terms represented a home run for the City!
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Over the five year term of our contract, United Water is guaranteeing the City a minimum of $19
million in surplus water sales, $16 million in operational savings, and $2.5 million in up-front concession
fees. Through stanching water leakage and improving billing and collections, United Water further
projects $20 million to $35 million of additional future economic benefits to the City and our local
sewerage authority, for which the municipal water utility does billing and bill collection. Add it up and
the total economic benefit to our citizens should fall between $58 million and $73 million over five years
-- or as much as $14 million per year! This represents an enormous savings for a City our size (total FY
'96 property tax levy: $88 million).
Our citizens should also gain through improved service. United Water's advanced technology for
discovering water leakage will not only help us stanch unnecessary water losses, but will decrease the
frequency and inconvenience to our citizens of water main breaks. As a second service benefit, United
Water will be installing computerized "Hands-Off Meter Reading," which will allow the company to
conduct actual monthly meter readings by telephone line, avoiding the hassle of home visits and the
aggravation of bills periodically based on estimates.
Our municipal water utility employees will also be making out well. With the support of the New
Jersey State Department of Personnel, the City and the Company will be pioneering the "leasing" of our
public employees to the private vendor. While workers, for all practical purposes, will become employees
of the vendor, legally they will remain employees of the City, will retain their current wages and benefits,
and will remain with the public retirement system. The vendor expects to decrease the number of
employees retained to operate the system, but has committed to do so through attrition and early buy-outs,
not through lay-offs.
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To conclude, our water utility public-private partnership is safeguarding all of the advantages of
public utility ownership for our citizens, while also providing us the economic and quality of service
benefits of competitively bid private management. In doing so, it is going a long way towards helping
Jersey City financially to keep its head above water!

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